UBM Tech Special Report

Cloud is the Future of Business Communication

Issue link: http://dc.ubm-us.com/i/384952

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Page 10 of 10

UBM Tech 11 SSS September 2014 members, the bureau chose cloud-based voice and UC services from Comcast to boost productivity. A mobile app and call- forwarding features allow employees to take calls directed to the bureau office on a home or mobile phone; callers see only the number they dialed. A smartphone app allows all members of the bureau to have a single phone number to take calls or make them, no matter what device it is actually on. So a farmer using his own smartphone, for example, could place a call using the app's softphone functionality. To the person on the other end of the call, only the work number, not the personal cell number, would appear. Steven Knudsen, communications and devel- opment coordinator for the Sonoma County Farm Bureau, said in a case study, " … our network has shifted from an operational burden to a platform for productivity so we can focus all of our attention on the issues that matter to our local agricultural community." To understand the impact of mobile and cloud together, consider the very first public statement of new Microsoft CEO Satya Nadella. Back in February, Nadella said the closely watched software giant would adopt a "mobile first, cloud first" strategy going forward. Both mobile and cloud can be first, because they are deeply interconnected.p About Comcast: Blurb neededUt quibus autempo rerioreptas ex es es arum faccust aliam, officienimos inus nonsequam, untures citate digenis et quiasit, consento temperio oc- catem comnihi liciduc itasit molupta nat laborio. Et aut porendi gendiae nullabor abor repedig natur? Vite et eos ut Ovidem noneture ea et ratus, ommolup itiscilit re vel magnatur, odis experest, to dusto dollaut as A Benefits of Comcast Business VoiceEdge solution

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