UBM Tech Special Report

Mobile App Development: Moving From Good to Great

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UBM Tech October 2014 2 SSS Mobile App Development Today A ny mobile developer can build a good mobile app, but good often is not enough to increase wallet share, customer loyalty, employee productivity, brand value, or reputation. Good needs to move to great. To build a great mobile app, you need the right skills, tools, and support. A great mobile app goes beyond the UI, providing a robust end-to-end solution. It integrates usability and security and connects with backend systems, optimized for mobile, for enhanced functionality. Thinking end-to-end, and beyond just one app, is critical. After all, users expect to have access to all the data and services around them. And don't forget these key intangibles: elegance, dependability, and usability. Combine all this with tools to support continuous integration and testing across multiple device types and platforms, and you're on your way to building great mobile apps. App quality is critical, because mobile is no longer considered an

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