UBM Tech Special Report

Mobile App Development: Moving From Good to Great

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UBM Tech October 2014 17 SSS works across platforms uniformly. • Backend integration through a common server interface built on standard protocols (such as JMS, SQL, HTTP/S, and REST ), ag- gregating calls and transforming data to be mobile-efficient. Additional services are avail- able across platforms, such as user identity and security, location services, SMS and in- app push notifications, and support for data over 3G/4G cellular connections. • Optimization for the expanding set of Bluemix Mobile Cloud Services – enabling you to build high-quality, enterprise-grade apps faster and more efficiently. • Support for services based on public clouds, private clouds, and on-premises equipment. • Enhanced operational analytics to improve performance management of your apps across platforms. • Advanced security that provides context-based risk assessments and secures interactions at every level, including the device, app, and data. The IBM MobileFirst Platform allows you to build, run, and manage your apps on an open, integrated platform that is the most advanced for native development and the fastest for hybrid and web formats. The platform was voted the "Best Mobile Development Solution" SIIA CODiE Winner in 2013 and was named the Gartner Magic Quadrant leader for Mobile Ap- plication Development in 2013 and 2014. For native and hybrid solutions, it helps make app store approval and updating less painful, with added support for advanced app and backend versioning, along with emergency rollbacks if needed. p ABOUT IBM IBM is the world's largest information technol- ogy company, with 80 years of leadership in helping clients innovate. Drawing on a breadth of capabilities and best practices from across IBM and our extensive partner ecosystem, we offer clients within every industry a wide range of services, solutions, and technologies that can help them improve productivity, respond rapidly to the needs of their business, and reduce devel- opment and operations costs. www.ibm.com ADDITIONAL RESOURCES Demos on demand: How to develop and deliver top-quality mobile apps Buyer's guide to mobile application platforms Build more robust native mobile applications with IBM Worklight IBM Worklight compared to "do-it-yourself " mobile platforms Integrated Development Platform Advantages

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