Insurance & Technology

IST_1114

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November 2014 13 M ost insurance CIOs are charged with facilitating growth and suppor ting other business goals, but few have it baked into their job descriptions to the extent that West Bend Mutual Insurance Co.'s Tracey Berg does. In addition to her role as senior VP and CIO of the West Bend, Wis.-based property/casualty insurer (2013 net written premium of $814 million), Berg also is responsible for corporate strategic planning.'s Tracey Berg "This makes a nice partnership," she says. "It's very easy for me to tie in where we want to go as an organization with what technology can do to help us get there." Berg, who started her professional career as a programmer, was undaunted when she became the first West Bend executive to concurrently hold the CIO and corporate strategic planning roles. In fact, she declares, "I was excited to do it because I'm passionate about making sure our technology is doing the right things for the organization." And this reflects Berg's perspective on IT's mission at the company. "We look at our role as enabling the suc- cess of the organization through technology. In doing that we partner very closely with the other parts of the organization," she says. "I consider us part of the business. I try to avoid us- ing the terms 'business' and 'IT.' We are part of the business — not separate from it." Recently, much of this effort has revolved around implementation of new policy admin- Previous Table of Contents Next Previous Table of Contents Next Elite 8 2014 Tracey Berg, West Bend Mutual Insurance Co. www.insurancetech.com Set The Vision, Get Results At West Bend Mutual Insurance, senior VP and CIO Tracey Berg not only runs an effective IT organization — she's also responsible for corporate strategic planning. By Katherine Burger @KathyBurger Tracey Berg Senior VP and CIO, West Bend Mutual Insur- ance Co. IT staff: About 160 associates Professional history: Joined West Bend in 2008 as VP of business application services after nine years with Assurant; named CIO in 2009 and senior VP and CIO in 2012. Education: University of Minnesota, BS in com- puter science Off the job: Berg, who says she loves winter, enjoys outdoor activities such as snowboarding, showshoeing, and hiking. "We look at our role as enabling the success of the organization through technology. In doing that, we partner very closely with the other parts of the organization. I consider us part of the business. I try to avoid using the terms 'business' and 'IT.' We are part of the business — not separate from it."

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